02.03.2021,14:03 202 0

ICC Signs Deal with IMG to Broadcast ICC Global Pathway Events

ICC Signs Deal with IMG to Broadcast ICC Global Pathway Events

Are you a cricket fan who wants to watch live transmissions of men’s and women’s cricket matches in countries that are not Full Member nations of the ICC? Your dream is about to come true after ICC signed a deal on Wednesday, 24 February, with IMG whereby you will be able to watch web-streamed broadcasts of over 500 global pathway matches.

Qualifiers for T20 World Cups

You will be able to watch regional qualifiers for the T20 World Cups in 2022 and 2023 — both men’s and women’s events. You will also be able to watch the broadcasts of qualification matches for the 2023 Men’s World Cup, including Challenge leagues and ODI League Two.

Growing Demand for Broadcasts

Local media houses in Associate member countries such as Nepal have attracted sizeable audiences by broadcasting cricket matches. But in the last 10 years or so, the demand for similar broadcasts has grown in various other places such as Bermuda, Malaysia and Guernsey whose teams take part in regional qualifiers. In a press release published in February 2020, the ICC acknowledged that there have been over 128 million digital views of regional pathway events. The UAE hosted the 2019 Men’s T20 World Cup Qualifier which was watched by over 80 million viewers across the web and social media platforms, though the competition did not feature either Afghanistan or Nepal. The ICC learned from the evidence that it needed to coordinate a greater effort to broadcast such global pathway events by non-member countries.

Global Broadcasts of Matches in Over 50 Countries

In past years, such broadcasts were the result of ad hoc efforts depending on whether the host countries had the infrastructure and ability to broadcast. The new broadcast arrangement with IMG will make such broadcasts the norm in the foreseeable future. The deal is exciting mainly because global broadcasts will — for the first time — feature matches in over 50 countries. The games will include matches of women’s national teams in countries whose men’s teams are not competitive enough to feature in World Cup qualification matches. These web streams will open up financial opportunities that many other countries could exploit in like manner.

Statement by ICC Head of Global Development

According to a statement to a media outlet by Will Glenwright, ICC head of global development, “The objective of the program is a response to a demand not only from fans around the world but that of the members…

“So this is a direct response to that demand that comes from our members and it is absolutely an awareness motive rather than a profit-driven or revenue-driven motive… it’s driven primarily about the need to get more international cricket and get more Associate member cricket to the fans around the world.”

“We know the quality of the cricket has improved from a high-performance perspective and we know the context of the pathway events makes for compelling viewing. In addition to the demand that we have received from our members, the fact that lack of awareness of the game is one of the biggest barriers to growing the game for our Associate members, all pointed to us examining this properly.”

Liked? Share:
0   voted
Similar news
CSA Won't Get SJN Report before September 30 Deadline
CSA Won’t Get SJN Report before September 30 Deadline
Read more

18 October 2021 has been set as the date for the resumption of the Social Justice and Nation-Building (SJN) hearings by Cricket South Africa. The hearings — which began more than three months ago — were expected to resume seven weeks earlier. Consequently, the final report by advocate Dumisa Ntsebeza, the ombudsman for the hearings, […]

England Could Field Understrength Ashes Squad as ECB Resist Postponement
England Could Field Understrength Ashes Squad as ECB Resist Postponement
Read more

England are likely to field a second-string squad in the Ashes after the ECB reportedly refused to consider postponing the tour. The England players are said to be considering their choices. The whole team — including support and coaching staff — could collectively decide not to proceed on the tour. Players Reluctant to Subject Families […]

Pakistan Name Squad for T20 World Cup
Pakistan Name Squad for T20 World Cup
Read more

Khushdil Shah and Asif Ali have been recalled to the Pakistan squad for the T20 world cup scheduled to begin next month in the UAE. A 15-man squad has been named that will host New Zealand in five matches later in September in addition to playing two home matches versus England ahead of the global […]

India to Return to England in 2022 for Six White-Ball Games
India to Return to England in 2022 for Six White-Ball Games
Read more

On 8 September, the England and Wales Cricket Board confirmed that India would visit England next summer for a white-ball tour involving six matches. The ECB added that England’s summer schedule would include tours by New Zealand and South Africa. New Zealand Tests Will Precede India Tour of England In June, earlier this summer, New […]

Sri Lanka vs South Africa: 3rd T20I, September 14, 2021
Sri Lanka vs South Africa: 3rd T20I, September 14, 2021
Read more

On September 14, 2021, Colombo will witness Sri Lanka vs South Africa, the 3rd and final T20I of the series on the South Africa tour of Sri Lanka. We preview the match and forecast the outcome. Match Predictions and Betting Odds Last Meeting In the first T20I of the series on 10 September, South Africa […]

Manchester Test Indefinitely Postponed over Covid-19 fears
Manchester Test Indefinitely Postponed over Covid-19 fears
Read more

England and India have called off the final test match of the five-match series after the India squad experienced an outbreak of Covid-19. According to a media release, the BCCI is reportedly in talks with the ECB to hold the match on a later occasion. The match was scheduled to be played at Old Trafford […]